Managing Innovation:
Presented by:
Dr. Edwin R. Addison and Lawrence A. Husick, Esq.
of The Edistein Institute
(Based on their graduate courses at The University of Pennsylvania and The Johns Hopkins University)
Every organization's success is tied to its ability to predict what's next, innovate, manage the innovation process, and enable breakthroughs to happen. Contrary to popular opinion, this is not a process of pure luck, but one in fact that can be managed to success.
Enroll in this course to learn how from leading industry experts on the innovation process.
Organizations that seek to create value for their stakeholders must do so using available capital resources: financial capital, human capital, and intellectual capital. They should manage resources to gain leverage and maximize value realized. They then seek to defend and control the value created. Why, then, do most organizations treat innovation (and innovators) in ways similar to the human body's immune system (i.e., by identifying the innovators, isolating them, killing them, and ejecting them from the organization)? This course will explore innovation, invention, and value creation as a driving force in business ventures and the ways in which managers should plan to take full advantage of innovation as the only true competitive weapon for long-term success.